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News- The New Marketing Pitch to Lure Customers.

Action is the largest consumed content globally, and one really need not need to step on one’s toes to gain publicity. The Genre is so widely consumed that even B grade Action films are a safe bet in terms of returns to investment in a HR( High Risk) business.

Which brings me to the point of me making writing this article today. India’s Leading Advertising daily ran a Story on the up coming commando 2. The Story tells  of what a fantastic reaction the trailer has received and it goes on to right how James bond could not pull of stunts like the ones they have in Commando 2. The director mentions that Stunts like these have never been seen and the actor has raised the Bar that might not be easy to Surpass in the near future, directly aiming at true upcoming action SuperStar who’s famous for his kicks.

It’s comments like these these that really get to us action guys. Firstly as per our analytics , the trailer has received a lower review score than it’s predecessor on the first look. The TA’s have panned the trailer and the rating was unanimous. Yet The Producers keep blowing their trumpet.

This is a genre that even a half decent product gets a decent ROI. While i understand that one needs to hype their product for people to give their(DDC) distracted disposable cash  . One need not take indirect potshot at other Action Stars.

The Actor in question has been widely accepted as the next biggest action Star. His flop made more money than the previous commando so a comparison does not arise .

The young Action Super Star proved his skills as the action community has accepted him. We fail to see why the director ( who is a comedian by profession ) would make such statements that could hurt his film. It’s great to raise expectations of people but not to the point that could lead to disappointment.

We at amdb.in wish the entire team all the very best, and hope that they focus on hyping their project correctly.








Disclaimer- The reviewer is well respected as an Action connoisseur in global action communities. Amdb (Action movie Data Base) is a site solely designed to review and promote “only” action Films. The reviewer has served as an action consultant to many Action films. He is graduate in advance screen writing. And Above all he know’s what the F he’s talking about.

AMDB’S Rating : A-Excellent || B-Good || C -Average || D-Bad

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