Everyone asked me why I was mum on the Box Office verdict of Force 2. Well the answer is because people are extremely keen to write a movie off in the second day of it\u2019s release. Everyone has now become a trade pundit and the what\u2019s app message are out before the end of the first screening. This negative approach towards a Product has caused me from putting my thought\u2019s out at the very end.<\/p>\n
First things first\u2019s it\u2019s commendable of the Star Producer Mr John Abraham to revive a franchise that didn\u2019t perform great in it\u2019s first outing. He took on the onus of producing it along with Viacom 18. Let\u2019s all understand that Force 2 is a film in the space of an espionage thriller, not many have attempted the genre and even fewer are successful in the Hindi film industry.\u00a0 Though the promo\u2019s showed song\u2019s none featured in the film. ( barring a Parra of one song)The music was hummable , however the music was not a chat buster and to top it all 1 week before the release the country was hit by demonetization of higher currencies.<\/p>\n
An out an Out action film earns it\u2019s early opening big number\u2019s for early Show\u2019s from Tier 2 and Tier 3 cities and mainly in CAT B & C\u00a0 Halls, however those numbers were not achieved to it\u2019s total capacity because all sales happen in cash and since disposable cash was not available to the cine goer\u2019s at these centers the number\u2019s were effected in a big way. Just like cricket an early Start with big numbers can give a great projection on the day\u2019s collections , early big numbers can mean a big first day Force 2 opened between 15-20% people kept saying it was bad, but Rock on 2 that opened a week earlier , that was primarily a Metro city film with it\u2019s core audience being multiplex goers opened to a dismissal 5% and Rock On was a much bigger franchise than Force if compared on Box Office Collections.\u00a0 However everyone seem\u2019s to only have their guns aimed at Force 2 beat\u2019s me.<\/p>\n
The actual budget of Force is about 40 Cr INR including the \u00a0DCP , Advertising and marketing cost. They recouped almost 50% of the cost from the first window (RS 18 Cr) They recouped almost 5 crs from music , they recouped another 2 crs from digital and they recouped another 4 crs from Offshore making it a total of 27 crs . This Does not include any ancillary sales ( Merchandise and inflight entertainment) The film had a balance 13 crs to recover from the theatrical ticket sales. And to do that it needed to do a business of 26 crs INR , The film Stands at 34 crs domestic as on date and 13 crs International , making the worldwide box office of 47 crs . It has passed it target by 80 % as on date.\u00a0 The Films has been distributed by Viacom 18 all across India so there is no question of DL\u2019s (distributor Losses)<\/p>\n
As on Date the film should have made a profit of 25% Gross.<\/p>\n
What worked for Force 2 \u00a0was the genre and the Star Power. Action I the biggest Genre with the most Loyal fan following globally and this analysis proves it. Even though there were so many hiccups before the release and the action being average at best it still sailed through. Secondly John Abraham was grown his fan base with his Action Hero Avatar to double from the start of the year. We were the first to report and now everyone is saying it he is a major action star and a FORCE to recon with.<\/p>\n
We at amdb.in request all the so called \u201cTrade Experts\u201d to get facts analysis it before declaring a film a flop.<\/p>\n
We at amdb.in wish the entire team of Force 2 all the best and a hearty congratulation.<\/p>\n
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Disclaimer-<\/strong> The reviewer is well respected as an Action connoisseur in global action communities. Amdb (Action movie Data Base) is a site solely designed to review and promote \u201conly\u201d action Films. The reviewer has served as an action consultant to many Action films. He is graduate in advance screen writing. And Above all he know\u2019s what the F he\u2019s talking about.<\/p>\n AMDB\u2019S Rating : A-Excellent || B-Good || C -Average || D-Bad<\/p>\n","protected":false},"excerpt":{"rendered":" Everyone asked me why I was mum on the Box Office verdict of Force 2. Well the answer is because people are extremely keen to write a movie off in the second day of it\u2019s release. Everyone has now become a trade pundit and the what\u2019s app message are out before the end of the …<\/p>\n","protected":false},"author":1,"featured_media":1355,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[38,50,76,65,55],"tags":[371,375,726,785,997,1132],"class_list":["post-1382","post","type-post","status-publish","format-standard","has-post-thumbnail","","category-actionvideos","category-globalactionboxoffice","category-hindi-action-news","category-indian-action-news","category-news","tag-box-office","tag-box-office-report","tag-force-2","tag-global","tag-john-abraham","tag-latest"],"yoast_head":"\n